Legal

Privacy Policy

1. Introduction

Hypecraft ("we", "us", or "our") is committed to protecting the privacy of individuals who visit our website at hypecraft.co (the "Site") and who make use of our services. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have in relation to your information. 

By using our Site or engaging with our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site.

2. Information We Collect

2.1 Information you provide directly. We collect information you provide when you fill in our contact form, subscribe to our newsletter, or engage with us directly. This includes your name, email address, company name, and any information you include in your message.
 
2.2 Information collected automatically. When you visit our Site, we may automatically collect certain information about your device and your use of the Site. This includes your IP address, browser type and version, operating system, referral URL, pages visited, and the date and time of your visit. This information is collected using cookies and similar tracking technologies (see Section 6). 

2.3 Information from third parties. We may receive information about you from third-party sources such as social media platforms, analytics providers, and advertising partners, where you have given your consent to those third parties to share your information. 

3. How We Use Your Information

We use the information we collect for the following purposes: 
• To respond to enquiries submitted through our contact form and to provide the services you have requested. 
• To send you our newsletter and marketing communications, where you have opted in to receive them. 
• To improve our website and services by analysing how users interact with our Site. 
• To detect, prevent, and address technical issues and security threats. 
• To comply with our legal obligations. 

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Legal Basis for Processing (UK/EU Users) 

For individuals located in the United Kingdom or the European Union, we process your personal data under the following legal bases: (a) Consent — where you have explicitly agreed to a specific use of your data, such as subscribing to our newsletter; (b) Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights; (c) Contract — where processing is necessary to fulfil our contractual obligations to you; (d) Legal obligation — where we are required to process data to comply with applicable law.

5. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by applicable law. Contact form submissions are retained for 24 months. Newsletter subscriber data is retained until you unsubscribe. Enquiries that convert to active client engagements are retained for the duration of the engagement plus 5 years for contractual and legal purposes.

6. Cookies

Our Site uses cookies to enhance your experience and to gather analytics data. Cookies are small files stored on your device. We use the following types of cookies: 

• Essential cookies — necessary for the Site to function correctly. These cannot be disabled. 
• Analytics cookies — we use tools such as Google Analytics to understand how visitors use our Site. This data is aggregated and anonymised. 
• Marketing cookies — used to track visitors across websites and serve relevant advertisements. 

You can manage your cookie preferences through your browser settings or through our cookie consent tool. Disabling certain cookies may affect the functionality of our Site.

7. Third-Party Services

We use the following third-party services which may process your personal data on our behalf: Google Analytics (analytics); Framer (website hosting and forms); Mailchimp or equivalent (email marketing); Calendly (appointment scheduling). Each of these services has its own privacy policy governing the processing of your data. We encourage you to review these policies.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data: the right to access the data we hold about you; the right to rectify inaccurate data; the right to erasure ("the right to be forgotten"); the right to restrict processing; the right to data portability; the right to object to processing based on legitimate interests; the right to withdraw consent at any time. 

To exercise any of these rights, please contact us at hello@hypecraft.co. We will respond to your request within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child under 16 has provided us with personal data without parental consent, please contact us and we will take steps to remove that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our Site following any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.