Project
Meridian Finance
Fintech startup making personal finance and investing accessible and genuinely useful for 22–35 year olds in the UK and US.
Industry
Finance
The challenge
Complex Product, Disengaged Target Audience
Meridian offered a highly competitive finance product, but struggled to connect with younger consumers. Traditional financial advertising felt overly formal and failed to make complex topics approachable, engaging, or relevant.
Our strategy
Making Finance Feel Human Again
We transformed financial education into entertaining, relatable content built for short attention spans. By simplifying complex topics and pairing them with strong hooks, we created content that informed without feeling instructional.
The results
More Attention, Lower Acquisition Costs
The new strategy transformed NovaSkin's social presence, driving significant audience growth, stronger engagement, and millions of video views. Consistent content and clear messaging helped establish credibility while accelerating brand awareness at scale.
1.2M
TikTok Impressions in 45 Days
−38%
Lower CPA vs Previous Agency
+92%
App Downloads Over Campaign Period
Other projects
Other Works Behind The Growth
Hype Craft
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